Posts Tagged ‘Market Research’

Retro Style Dresses Are Back Thanks To AMC’s Mad Men

November 23rd, 2022

Fashion can be influenced from a lot of different places, but more often than not, those influences seem to come from whatever’s hot in pop culture.

We’ve seen this happen time and time again, where a cultural phenomenon plays a major role in what trendy dresses and outfits become popular. This can occur when celebrities are seen wearing something, and it can also occur with the right kind of marketing campaign.

However, as seen at this Fall’s Fashion Week in New York City, it occurred because of a television show.

That’s right. The American dramatic television series Mad Men on the cable network AMC is bringing 1960′s retro style dresses and clothing back into popular culture, and nowhere was this more obvious than the runway of New York City’s most recent fashion week.

The television show, which is based in the 1960s and started its fourth season in July this past summer, offers a reformed, lady-like style that shares both classy and sexy qualities. The style for these vintage style dresses has been influenced mostly by the character Joan, a bombshell secretary in Mad Men played by Christina Hendricks. According to NeonTommy.com, Joan is constantly seen “showing off her hourglass frame with low dcolletage and solid pencil-skirted dresses in bright turquoise, pink, and cherry red,” and it is her image that should be most credited with the increase in the 1960s style in current fashion.

And for all you keeping score at home, Alison Brie, one of the female characters in the show, was spotted at several NYC Fashion Week events wearing “a retro lilac dress with pleating and floral detail and a draped nude long-sleeved mini-dress.”

What perhaps makes this jump back to vintage style dresses and clothing even more remarkable is how pop icons like Katy Perry, Christina Aguilera, Britney Spears and Lady Gaga have done everything they can to send the fashion world in the opposite direction. With shock-value outfits and mini-skirts the size of rubber bands, the trendy dresses worn by these pop-icons are about as opposite as the retro style dresses seen in Mad Men as could be. Just a few weeks ago Lady Gaga went to the VMAs wearing a dress entirely made up of red meat. Yes, REAL meat.

How to Choose Your Retro-Styled Dress

April 13th, 2022

When people think of “retro style clothing” they usually thing “old” or boring. Today’s retro clothing take cues from the past, but have a sassy sophistication that goes way beyond boring. There are so many choices that it may be difficult to decide what to wear!

Dresses are a great retro choice. They are versatile, comfortable, come in every size, and most of all always fashionable! Some tips on choosing and coordinating your retro dress:

Color of the dress

Keep in mind that the color is usually what draws a person to something: it’s the first visual contact.

Do you know if you’re a warm or cool colored person? Warm people tend to have dark hair and cool people tend to have light hair. Warm colors include red, yellow, gold, and orange, and cool colors include blue, green, violet, and silver. To find out what color to wear bring a clothing item up to your face in the natural sunlight and see if it’s color brightens you up. One thing to think about is that your color may change between summer and winter months because of your skin tone. It can also change if you dye your hair.

Be aware of prints too. If there is a particular pattern you like, you can usually find it in a dress version whether it’s stripes, polka dots, flowers, or solids.

Shape of the dress

The shape is basically the outline. This includes sleeve length, hem length, pleats, pockets, etc. It’s creating illusion with the outside lines of the dress.

One thing to think about is How to Dress for Your Body Type. The four shapes are the “H silhouette”, “O silhouette”, “A” and “X”.

“H”‘s and “O”‘s are basically the same shape dress. If you are an “H” you are petite with little waist definition. If you are an “O” you are large framed with little waist definition. Both are characterized by: Slim legs, broad shoulders, narrow hips. So the goal in finding the right shape dress is to find one that defines your waist and shows off your legs. The best necklines for broad shoulders are V, U, or a scoop neck. Any fitted at the waist dress will work that is knee length. You don’t want the length to cut you off at the largest part of your leg; you want it be at the narrowest, which is at the knee. Otherwise you create the illusion of a thick leg.

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