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Retro Style Dresses Are Back Thanks To AMC’s Mad Men

November 23rd, 2022

Fashion can be influenced from a lot of different places, but more often than not, those influences seem to come from whatever’s hot in pop culture.

We’ve seen this happen time and time again, where a cultural phenomenon plays a major role in what trendy dresses and outfits become popular. This can occur when celebrities are seen wearing something, and it can also occur with the right kind of marketing campaign.

However, as seen at this Fall’s Fashion Week in New York City, it occurred because of a television show.

That’s right. The American dramatic television series Mad Men on the cable network AMC is bringing 1960′s retro style dresses and clothing back into popular culture, and nowhere was this more obvious than the runway of New York City’s most recent fashion week.

The television show, which is based in the 1960s and started its fourth season in July this past summer, offers a reformed, lady-like style that shares both classy and sexy qualities. The style for these vintage style dresses has been influenced mostly by the character Joan, a bombshell secretary in Mad Men played by Christina Hendricks. According to, Joan is constantly seen “showing off her hourglass frame with low dcolletage and solid pencil-skirted dresses in bright turquoise, pink, and cherry red,” and it is her image that should be most credited with the increase in the 1960s style in current fashion.

And for all you keeping score at home, Alison Brie, one of the female characters in the show, was spotted at several NYC Fashion Week events wearing “a retro lilac dress with pleating and floral detail and a draped nude long-sleeved mini-dress.”

What perhaps makes this jump back to vintage style dresses and clothing even more remarkable is how pop icons like Katy Perry, Christina Aguilera, Britney Spears and Lady Gaga have done everything they can to send the fashion world in the opposite direction. With shock-value outfits and mini-skirts the size of rubber bands, the trendy dresses worn by these pop-icons are about as opposite as the retro style dresses seen in Mad Men as could be. Just a few weeks ago Lady Gaga went to the VMAs wearing a dress entirely made up of red meat. Yes, REAL meat.

How to Choose Your Retro-Styled Dress

April 13th, 2022

When people think of “retro style clothing” they usually thing “old” or boring. Today’s retro clothing take cues from the past, but have a sassy sophistication that goes way beyond boring. There are so many choices that it may be difficult to decide what to wear!

Dresses are a great retro choice. They are versatile, comfortable, come in every size, and most of all always fashionable! Some tips on choosing and coordinating your retro dress:

Color of the dress

Keep in mind that the color is usually what draws a person to something: it’s the first visual contact.

Do you know if you’re a warm or cool colored person? Warm people tend to have dark hair and cool people tend to have light hair. Warm colors include red, yellow, gold, and orange, and cool colors include blue, green, violet, and silver. To find out what color to wear bring a clothing item up to your face in the natural sunlight and see if it’s color brightens you up. One thing to think about is that your color may change between summer and winter months because of your skin tone. It can also change if you dye your hair.

Be aware of prints too. If there is a particular pattern you like, you can usually find it in a dress version whether it’s stripes, polka dots, flowers, or solids.

Shape of the dress

The shape is basically the outline. This includes sleeve length, hem length, pleats, pockets, etc. It’s creating illusion with the outside lines of the dress.

One thing to think about is How to Dress for Your Body Type. The four shapes are the “H silhouette”, “O silhouette”, “A” and “X”.

“H”‘s and “O”‘s are basically the same shape dress. If you are an “H” you are petite with little waist definition. If you are an “O” you are large framed with little waist definition. Both are characterized by: Slim legs, broad shoulders, narrow hips. So the goal in finding the right shape dress is to find one that defines your waist and shows off your legs. The best necklines for broad shoulders are V, U, or a scoop neck. Any fitted at the waist dress will work that is knee length. You don’t want the length to cut you off at the largest part of your leg; you want it be at the narrowest, which is at the knee. Otherwise you create the illusion of a thick leg.

Business Success Using Marketing Research

March 29th, 2022

Launching your product? Want to know what the market is all about now? What does the data say about the current market status? Is it a good time for your product to be launched? Will the audiences perceive your product? How different it is from other products? These questions might arise in your mind always. For that there is a solution which is called Market Research.

What is Market Research?

It is the process of assessing the market for the launch of new products with conducting a thorough research directly with the consumer. This lets the company to identify its target market and gather statistics and data from the opinions gathered from consumers regarding the product. Market Research are mostly done by the companies itself or through third parties who are experienced in the market research field. A lot of marketing strategies can be used for market research such as surveys, product testing and directly approaching the consumer groups for their opinions regarding the product.

Now the question is What is the need for Market Research?

The purpose of doing market research is to assess the market related to the product or service to gather results how the consumers will react to the product. The companies may try to find out what the consumer likes and what not and where does their product stand between these and how to make it better so that the consumer perceives it. They can remodel the product according to that and bring about changes to the actual product so that it fares successfully in the market after its launch.

How is market research done?

Market Research requires a lot of strategies and plans to be implemented to bring out fair amount of results for the company. The companies develops variety of steps with proper planning. It gathers information regarding the market and the company must analyze the data that has been collected to look after the relevant data that can be used later on to bring modifications to the product.

What is the use of Market Research results?

The company which is planning to launch its new product must conduct the market research to find out consumers views and also data regarding the product. These data helps the companies bring changes to the new products. If the company thinks that any alterations is required to bring to the product which may result in bringing success to the product right before or after the launch. To catch the consumers eyes the companies use this data and statistics to make sure the product is worth showing interest for and the consumers will be in benefit.